01 · Capability
SILU supports custom furniture where catalogue pieces do not solve the layout. We coordinate seating, banquettes, display pieces, casegoods, tables, and built-in elements so the furniture reads as part of the interior architecture rather than a late addition.
02 · Process
Layout and use-case review → proportion and finish direction → fabric, stone, metal, or timber sample approval → workshop production → delivery planning and final placement with the project team.
03 · Across the four projects
SELETTI's custom upholstered and display pieces, Emaar's lounge furniture plan, Pirelli's branded seating environment, and the private residences' quieter furniture commissions show the range between commercial staging and private use.
Sub-categories
Project image set
Project applications
Shanghai · IT · 2024
Display and upholstery pieces / Custom Furniture
SELETTI connects custom display surfaces, upholstered pieces, and product staging into one retail environment. Furniture is part of the brand theatre, not a separate layer.
Open project record →Shanghai · for UAE · 2023
Lounge furniture plan / Custom Furniture
Emaar uses seating, tables, and soft forms to build a restrained project lounge. The furniture plan supports hospitality without crowding the architectural surfaces.
Open project record →Shanghai · International · 2021
Branded seating environment / Custom Furniture
Pirelli places furniture inside a strong brand environment, where seating, display, and reception scale have to work around the project identity.
Open project record →Beijing & Shanghai · 2018–2024
Private interior furniture setting / Custom Furniture
The private residences show the quieter side of custom furniture: pieces sized and finished around long-term use rather than showroom display.
Open project record →Inquire about a similar capability
